1. Why does LQOH collect personal information?
We need to collect certain personal information from our visitors to process and fulfill online sweepstakes entries and online orders for the products we offer. For example, we need your full name, e-mail address and date of birth to verify eligibility and enter you in the sweepstakes, notify you if you’ve won a prize, to process any redemption activity and to fulfill anything you may purchase. We may also use the personal data we collect for systems administration and troubleshooting purposes, to report aggregate information to our marketing partners and others and to help provide you more relevant and enjoyable visits to our site and on our application.
Why does LQOH collect information from a user’s device? We need to collect certain device information so that we may ensure that you are being served the correct version of the application, so we are able to notify you that you have won a contest, so that we may determine which user has downloaded the application, users are then given a chance to win contests. We will collect the following information from a user’s device Android Device ID, Operating System Version, Flash Version, Browser Type, Service Provider, Mobile Device Model, Screen Resolution, Language, Country, City, and Mobile input selector (touch screen, etc.). We need to collect your mobile number in order to send you an SMS validation of phone ownership; we do not store this information; it is for one-time use only.
To provide our users with a more personalized and relevant web service, we may also collect and use personal data to identify users’ specific interests and needs. If given permission, we may notify our users online or via email of offers and information we feel may be of interest to them available from LQOH. We may share our unsubscribe list with select marketing partners for the sole purpose of ensuring that individuals on this list do not receive electronic commercial mail messages containing Live Queen of Hearts promotions and advertisements that may be sent by such partners. We collect personally identifiable information to allow our affiliates, our technical consultants, auditors and other third parties who work with us to make our sites and services available, enhance their functionality, or provide associated services to you such as delivering content, samples, products, and gifts and prizes. We may use your personally identifiable information to exchange, link or combine it with third party data groups to help better understand your needs and provide you with enhanced and more relevant service. Your personal information may be used to send you technical notices, updates, security alerts, support information and administrative messages.
From time to time, we post customer testimonials on our web site and application, which may contain personal information such as a winner’s name.
When you utilize the share feature located within our mobile application we will ask for your friend’s email address. We will use this information to send them a one-time email inviting them to visit and download the application.
2. How and what information does LQOH gather or track?
We collect personal data from our users mainly during the initial registration process for sweepstakesentry and order processing. Although some of the personal identifying information is necessary to deliverthese services, in some cases the information is optional and in these instances users can determine whatinformation they wish to submit. In addition some properties have an initial registration process and wemay, from time to time, ask users to answer optional questions about services. We gather this data inorder to better understand our users’ interests and provide them with relevant offers and information.
Through the use of “cookies” “pixel tags” “flash cookies” (described below) and registration forms, wemay collect personal data on, among other things, the following information:
>> Cell Phone Number
>> Profile Name
>> Profile Image
>> Demographic: age, gender, income level
>> Technical: IP address, domain name, e-mail address, site traffic
>> Reference: name and address, telephone number, password
>> The website that referred you to us.
>> The web pages you viewed on our site
>> The advertisements you viewed and clicked on at our site and application.
LQOH collects certain personal information from our visitors to process and fulfill entries for LQOHdrawings and to provide tokens and other gameplay rewards. For example, we need your full name, postaland email address to enter you in the LQOH drawings, confirm your entry, contact you if you have wonand notify you about any updates or changes to our site. If you create a profile you may have the ability toupload photos and create a tag line that can be shared with friends or the public. If you choose to use ourreferral service to tell a friend about our site, we will ask you for your friend’s name and email address.We will automatically send your friend a one-time email inviting him or her to visit the site. LQOH doesnot store this information and uses it for the sole purpose of sending this one-time email and tracking thesuccess of our referral program.
3. What are Cookies and other tracking technologies?
We and our partners, such as marketing partners and analytics providers, use technologies such as cookies, beacons, tags, and scripts, to analyze trends, administer the digital property, tracking users’ movements around the digital property, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies, by these companies on an individual and aggregated basis.
We may allow select third-party companies to collect certain anonymous information from visitors to our website. These companies may use non-personally identifiable information during your visits in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or a third party web beacon to collect this information. To learn more about targeted or behavioral advertising practices, see Section 4 below.
“Pixel tracking”, a common process which may be used in connection with advertisements on other sites, involves the use of pixel tags that are not visible to the user of the site and consist of a few lines of computer coding. Pixel tracking measures the effectiveness of these advertisements and compiles aggregate and specific usage statistics. A “pixel tag” is an invisible tag placed on certain pages of websites you may visit and is used to track an individual user’s activity. We may access these pixel tags to identify activity and interests that may allow us to better match our offers with your interests. For example, if you visit our Web site from an advertisement on another site, the pixel tag will allow the advertiser to track that their advertisement brought you to the LQOH site. If you visit our website and we link you to another site we may also be able to determine that you were sent to and/or transacted with a third party web site. This data is collected for use in our marketing and research. Personal information about you is not collected by the third-party advertising company, nor is any tracking information generated from the pixel tag allowed to be used by them for any other purpose other than to report web site activity to us.
We and third-party partners use local shared objects, such as Flash cookies, and Local Storage, such as HTML5, to store your preferences such as volume control or high game score, or display content and/or display advertising based upon your Web browsing activity to personalize your visit. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies click ______________.
We use mobile analytics software to allow us to better understand the functionality of our Mobile Software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personal information you submit within the mobile application.
4. Does LQOH disclose user information to third parties?
Except as otherwise noted in this policy, LQOH only discloses user information in aggregate form to marketing partners. For example, we might tell a marketing partner how many users visited LQOH over a period of time, but we will never tell them who it was that saw or clicked on their offer, unless that user has provided permission to do so.
We share our users Android ID with application tracking companies so that we can track whether a user has downloaded one of our Customer’s applications. We will share our unique ID for the user with our customer’s so that we are able to provide users with their prizes.
LQOH believes that consumers should be able to control the use of their data. Users always have the option whether to engage in offers presented on LQOH. In addition, the personal information our users provide to us may be combined with other personal information (such as demographic information and past purchase information) available from our records and other sources. We may provide user contact information and data to selected third party advertisers to present our users with offers and information geared towards their interests. LQOH is not and cannot be responsible for the activities or privacy policies of these third parties.
Our applications may contains tools from third party service providers that may enable these third parties to separately collect and/or analyze non-personally identifiable information from the Users’ devices in accordance with such third parties’ own privacy policies and subject to their own applicable legal requirements; it is highly recommended that Users regularly review such third parties’ privacy policies.
In the event of a merger, acquisition, or change of control of LQOH, customer data would be considered a business asset and would be transferred. We will disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena. We may also disclose personal information as required by law or to protect the safety and security of our users.
5. Targeted or Behavioral Advertising:
Targeted advertising (also known as Behavioral Advertising) uses information collected on an individual’s web browsing behavior such as the pages they have visited or the searches they have made. This information is then used to select which LQOH advertisement should be displayed to a particular individual on websites other than LQOH. For example, if you have shown a preference for cooking while visiting LQOH, you may be served an advertisement from LQOH for cooking related products when you visit a site other than LQOH. The information collected is only linked to an anonymous cookie ID (alphanumeric number); it does not include any information that could be linked back to a particular person, such as their name, address or credit card number. The information used for targeted advertising either comes from LQOH or through third party website publishers. We may use your personal data to serve you relevant ads based upon your interests through our own and select third party ad partners. In such cases, LQOH will provide your personal data such as encrypted email address and mobile advertising identifier to such third-party service providers so that we may serve you with ads that may be of interest to you. If you would like to opt out of targeted advertising from LQOH that occurs when visiting our third party advertising publishers, please click here : If you are accessing our promotions and content through our mobile apps, you may opt out of such targeted advertising by opening the menu options on our APP, clicking on “Ad Preferences” and completing your opt out preferences as indicated. Please note that this will opt you out of targeted ads from LQOH and any other participating advertisers. If you opt out, you will continue to receive online advertising from Publishers Clearing House; however, these ads may not be as relevant to you.
6. Can I opt-out of LQOH’s data collection and/or distribution?
Receiving email messages from LQOH, our affiliates and partners is optional. As noted earlier, the collection, use, and distribution of personal data helps us create a more personalized, relevant, and intelligent web service for our users. While some basic data is necessary to provide certain services, such as entry into the sweepstakes and fulfillment of products and services ordered through LQOH, there are some cases where the submission of information is optional.
If you are already receiving LQOH promotional emails and no longer wish to receive such communications, simply follow the “unsubscribe” instructions that appear in every LQOH e-mail, or contact us through our “Contact Us” page on our website or by writing directly to Opt-Out, Live Queen of Hearts, G SQUARED MEDIA, LLC, 4321 Emerson St, Skokie, IL, 60076. As soon as we receive your request our systems will process your removal at once and in all cases within the required time frame required by federal law.
7. What about external web sites?
8. Does LQOH allow users access to their information for review and updating?
Upon request Queen of Hearts will provide you with information about whether we hold, or process on behalf of a third party, any of your personal information. To request this information please contact us at [email protected] or write to Privacy, Live Queen of Hearts, G SQUARED MEDIA, LLC, 4321 Emerson St, Skokie, IL, 60076. We will respond to your access request within a reasonable timeframe.
9. What does LQOH do to keep their site secure?
We have implemented a number of security features throughout the LQOH properties that are intended to prevent the unauthorized release of or access to the user information we collect online. For example, database information is firewall protected. Also, only authorized LQOH personnel have access to any stored personal information we collect from our users. Moreover, password and credit card information you submit to LQOH is always encrypted during transmission. Users should be aware that e-mail is not encrypted and is not considered a secure means of transmitting credit card numbers.
While we strive to create a secure and reliable site for our users, the confidentiality of any communication or material transmitted over the Internet cannot be 100% guaranteed. Users should keep in mind that any information submitted through an Internet transaction is potentially accessible to the public, and consequently, can be collected and used by others without their consent. LQOH is not responsible or liable for illegal interception of personal data via any Internet transaction. When we collect and transmit sensitive data such as your credit card number, we encrypt it using secure socket layer technology (SSL).
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at Privacy, Live Queen of Hearts, G SQUARED MEDIA, LLC, 4321 Emerson St, Skokie, IL, 60076. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
10. Does LQOH collect information from users outside of the United States?
As indicated in the Official Rules on the site, some sweepstakes promoted on the LQOH Site are open to residents of the outside of the U.S.
11. Does LQOH collect personal information from children?
The LQOH site is not targeted nor directed to children under the age of thirteen. LQOH does not intend to collect personal information from individuals in this age group. If LQOH receives actual notice that a child under the age of thirteen has provided personal information to LQOH, LQOH will use reasonable efforts to remove such information from its files.
12. Your California Privacy Rights:
The following information for California residents covers on-line (internet) and off-line (direct mail) information sharing activities. Please review the complete As detailed in our policy, from time to time we may share or exchange marketing information about the consumers who respond to our offers with other companies so they may contact you about products and services that may interest you. If you do not want your name passed on to other companies for the purpose of receiving marketing offers, just tell us by contacting us at [email protected] or by writing to Privacy, Live Queen of Hearts, G SQUARED MEDIA, LLC, 4321 Emerson St, Skokie, IL, 60076 and we will be pleased to respect your wishes. Please make sure to provide both your email address and full name, mailing address, city, state and zip code information if you wish your request to apply to both on-line and off-line marketing information sharing.
California Do Not Track: Because there is currently no industry or legal standard for recognizing or honoring DNT, we do not currently respond to DNT signals. We await the result of work by the privacy community and industry to determine when such a response is appropriate and what form it should take.
13. Further Questions?